I WASN’T HERE WHEN Kuya J opened its 100th store at the SM City Puerto Princesa on October 7, and that’s truly sad because I was one of those really looking ahead to being there.
Ang mas nakaka-sad pa, I just placed myself today on a strict Herbalife diet so, that means no spending money freely on best-loved restos and cafes… on Kuya J, hahaha… even if its Crispy Pata’s soooooo lovely and sexy like that in the photo below.
Wow, Kuya J naman… I could cry. O, sige na nga, I’ll have Sunday as my cheat day because I’m really easy to bring around naman. Gaaaahhh.
Thank you, SM Shopping Center Management Corporation for the invitation. Unfortunately, I couldn’t attend that day as I needed to be in Tagaytay for a convention with the Junior Chamber International.
Wait a minute, do you have a store in Tagaytay?
What’s in the Menu?
I am not sure if the prices in the menu slide remain the same. It was borrowed by this blog from www.zomato.com To make sure, visit the store and order 🙂
Kuya J Restaurant
Kuya J used to be a modest and an inconspicuous restaurant in Cebu called “Ang Kan-anan ni Kuya J” before it got to be one of the fastest growing casual dining places in the Philippines. In fact, no restaurant that originated as a hole-in-the-wall has achieved the feat of opening 100 stores in just two years.
The restaurant celebrated its huge milestone #CheersTo100 at the Event Center of SM City Puerto Princesa with none other than its blockbuster bida, Jericho Rosales.
Some of my media colleagues were there to welcome him, and one of the food that they’re raving about is the Chorizo Dinamitas, which is deep fried pastry-wrapped jalapeños with Cebu’s famed chorizo and cheddar cheese.
“We wanted the 100th store to be significant. We chose Puerto Princesa City to house our 100th store because it plays a vital role in tourism and community development,” said Winglip Chang, president and chief executive officer of iKitchen, said in a statement that was sent to this blog.
iKitchen is the company behind the now famous food store.
“Our 100th store is not only a result of the hardwork and passion of the entire Kuya J family. It’s actually more of the overwhelming love and support of Filipino families all over the country,” shared Danny Pumarega, chief operating officer of Kuya J.
Is Kuya J the Blockbuster Bida Jericho Rosales?
I had asked myself this over and over when I started seeing its commercials on television because, hey, Jericho Rosales equals Kuya J, why not? But Kuya J isn’t him and him in a way.
Chang said “the name refers to no particular person.” It’s a brand that symbolizes the Filipino family, where there are a lot of names starting with the letter “J” like Jose, John, Joseph, and Jericho.
I must say that’s a witty history to a restaurant name. Ke-cute!
The award-winning drama actor, who was asked if he owns it, said “in a way, yes.” This is because he is proud that the brand Kuya J “truly embodies the Filipino culture that is family-oriented.”
“Echo is actually the perfect endorser for Kuya J. He is one of the award-winning drama actors in the country and the best Kuya to his family. Kuya J finds him very inspiring with his trait of always putting his heart into everything that he does, especially when touching people’s lives,” said the statement.
Kuya J Favorites
After trying the food at Kuya J Restaurant, one could not be surprised how much people love their interpretations of Filipino favorites, which are very reasonably priced. Some of the local favorites so far are the following:
- Grilled Scallops Php230.00 — a fresh reminder of Cebu because every restaurant there has some version of this dish. Each scallop shell is covered in a generous amount of cheese and garlic that enhances the umami flavor of the seafood.
- Chorizo Dinamitas (P170) might be thought to be super spicy, but an initial bite could lead anyone to eating more. Chopped Cebu chorizo and cheddar cheese make it a salty-sweet appetizer with a nice crunch and mild spiciness.
If you decide to visit Kuya J at the SM City here, don’t disregard the appetizers in the menu because some of them are perfect ulam too, like the Sinuglaw, Lumpia Frito, and the Calamari with garlic mayo dip.
When it comes to dining, I am one of those who has a favorite dish everywhere and orders the same thing every time. Same Thai Chicken, or Roasted Chicken at Neva’s Place and Dang Maria’s, same Sisig at Kinabuch, same Chicken in a Basket at McCoys… I always go for the same kind and I don’t know why’s that, but… it’s all good!
My favorites there are Lumpia Presko for the sauteed crab meat and bamboo shoots with sweet garlic sauce; slow-cooked Bulalo; the Stuffed Grilled Squid with BBQ sauce; and the Bicol Express which is really good with rice.
BTW, all photos in this blog post are not mine. Thank you, SM Shopping Center Management Corporation, for allowing me their use.