That “Into the Movieverse” Experience

TWO UPSCALE DIRECTOR’S CLUB exclusive screening theaters were opened recently by the SM Cinema at SM City Puerto Princesa, and luckily, I was one of those handed the chance to watch the biographical comedy crime film American Made in one on September 14.

All thanks to mall PR man Russell Fernandez, who’s a very kind host that day; and pretty Steph dela Peรฑa of SM Cinema.

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Hans Sy (3rd from left) of SM Prime led the soft opening on September 14 of the SM Cinema with Puerto Princesa Mayor Lucilo Bayron (4th from left), Palawan Vice Governor Dennis Sorcrates (5th from left), City Tourism Officer Aileen Cynthia Amurao, and other officials. The SM Cinema here is the 60th branch nationwide.


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Comfortable couch sets are safe spaces that you’ll find upon entrance to the Director’s Club. They’re where you can wait until the first batch finishes, and your turn comes next.

SM Cinema also opened three digital cinemas (check photos below) for the general public. Each can house up to 165 viewers at a time, creating an undisturbed and relaxed space for movie adventures with friends, relatives, and family.

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Can you count the chairs?

The Directorโ€™s Club cinema experience is not like the average you get when you watch in some big-box theaters, where the floors feel viscid and gluey under your shoes because someone sloshed soda (or smoothie), or where the individual sitting next to you is giving that popcorn the best shot by chowing down hard like it’s chicharon.

No, these upmarket cinemas are offering movie enthusiasts (even those who aren’t) that kind of experience that’s beyond that and people stepping on your toes or foot just to get to their seats.

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SM Cinema’s Director’s Club recommends a movie date like no other in a setting that will give you the feeling of comfort, warmth, and relaxation you deserve. I mean, seriously, this kind of high-end cinema gives you the personal space you need in watching your favorite film genre.

Each screening theater is well-spaced (with wide aisles) and boasts superior recliner chairs (like La-Z-boys) to add style and ease, agreeable screen size, top-notch sound system, and meals served to you at the push of a button by  your own personal butler.

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Ticket prize, I think, is about Php400.00 for unlimited popcorn (cheese-flavored) and drinks (supposedly). We were given Minute Maid when we watched; I’m not sure if it’s going to be the same offer when you watch.

In the two Director’s Club where I sometimes watch in Manila, if you order extra cola or drink, hindi na kasama sa unlimited offer. You have to pay differently.

It was so comfy, I almost slept in the middle of watching American Made. Mabuti na lang, Tom Cruise remains a serious movie actor for me to watch, and his latest film’s funny. Otherwise, that restful feeling… eh, nakatulog na sana ako.

So, if you don’t want to fight in line like I do, sometimes, to see a movie, or if you don’t want to spend money on online services that deliver access to movies the minute they’re publicly made available, then this high-end trend of a cinema is truly for you to give you that INTO THE MOVIEVERSE experience.

It’s also happy to note that a new generation theater like this has popped up in Palawan to completely recoup the cinematic experience we’ve lost since Melba, Republic, Maresca, Cove, and Star Vision cinemas closed operations years ago, di ba?

I said “completely” because, let’s admit it, naibalik naman when Robinsons Palawan opened with its own chain theater ahead of SM City Puerto Princesa. Kinumpleto lang by the swanky Director’s Club movie theaters.

Sorry this blog’s late. Cheers!

 

 

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